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Originally published: 2013-03-15 13:24:22
Last modified: 2013-03-15 13:24:22

Robert Eugene Ashley

Mr. Robert "Bob" Eugene Ashley, 67, of North Wilkesboro died Thursday, March 14, 2013, at Wake Forest Baptist Medical Center.

Funeral services with military honors by Veterans of Foreign Wars Post 1142 will be held 3:30 p.m. Sunday, March 17, 2013, at the John A. Walker Center with the Rev. David Wellborn and the Rev. Bobby Pritchard officiating. Private graveside service will be held. The family will receive friends 1 to 3 p.m. at the John A. Walker Center prior to the service.

Mr. Ashley was born in Wilkes County, Jan. 8, 1946, to Chancie Eugene and Ruth Huffman Ashley. He was the president of Holly Mtn. Enterprises. After serving with the U.S. Army in Vietnam in 1967 and 1968 and then embarking on a 27 year career with Lowe's Foods, Mr. Ashley went into business for himself. He invested heavily in the area, and has not looked back. Through his Holly Mountain Enterprises, he owns 14 convenience stores, the Holly Mountain IGA in North Wilkesboro and 13 restaurants, including Coffee House and waffle shops in seven counties and the Woodhaven Family Restaurant in North Wilkesboro and West Jefferson. Mr. Ashley, who has approximately 400 employees, including his three sons, was happy being his own boss. He was very involved in giving back to his home community, but preferred to work behind the scenes.

There is a plaque on Mr. Ashley's desk that reads: "Many of life's failures are men who did not realize how close they were to success when they gave up."

Mr. Ashley is survived by his wife, Janice Greer Ashley of the home; three sons, Scott Ashley and wife, Amy, of North Wilkesboro, Jonathan Ashley and wife, Debbie, of North Wilkesboro, Mike Culler of Lenoir; one sister, Kay Ashley Call and husband, Harold, of Wilkesboro; one brother, Mike Ashley and wife, Karenelle, of North Wilkesboro; four grandchildren, Madison Ashley, Maison Ashley, Tyler Ashley, Jordan Smith; nieces and nephews, Marty Call, Allen Call, Brittnee Rogers.

In lieu of flowers, memorials may be made to Fishing Creek Arbor Baptist Church Building Fund, 2446 Fishing Creek Arbor Baptist Road, Wilkesboro, NC 28697 or Ole Garden Cemetery, C/O Mrs. Rachel Huffman, 1926 Sheets Gap Road, Millers Creek, NC 28651.

Reins-Sturdivant Funeral Home in North Wilkesboro will be in charge of arrangements. Online condolences may be made at