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A new hospitality management program at CCC&TI aims to prepare students for future careers
in the tourism and service industries.
Photo by Anna Oakes

Originally published: 2014-07-14 14:54:27
Last modified: 2014-07-14 14:55:09

CCC&TI announces new hospitality management program

by Anna Oakes

Caldwell Community College and Technical Institute will help train the leaders of the region's tourism and resort industry with the introduction of a new program in hospitality management this fall.

"The program prepares students for supervisory and managerial positions in hotels, motels, resorts, inns, restaurants, institutions and clubs," CCC&TI said in a statement. Graduates of the program will receive an associate of applied science in hospitality management, said Kelly Greene, business programs director at CCC&TI.

Courses in the program will be offered at CCC&TI's Caldwell and Watauga campuses, Greene said.

"We have support from many of the folks up there in Watauga," Greene said, adding that course offerings will be taught in the classroom and online.

Coursework in the program includes guest services, leadership, management, restaurant operations, lodging operations, marketing, sanitation, food preparation, food and beverage management and other critical areas. Graduates should qualify for management or entry level supervisory positions in food and lodging operations, including restaurants, food service, beverage service, catering, front office, reservations and housekeeping. Opportunities are also available in product services, technology support and sales.

College administrators believe the program will help fill a need in the growing hospitality, tourism and restaurant industries in the region. Research indicates that the tourism and hospitality industry has added jobs at a 19 percent faster rate than the remainder of the economy, overall, and employment statistics for the industry predict continued economic growth and stability.

"The tourism industry sustains more than 3,000 jobs within the college's service area in Caldwell and Watauga counties," Greene said in a statement. "This degree program will address and respond to these employment demands by providing a credentialed and trained workforce in our graduates. The economic impact to our communities results in millions of dollars of revenue annually."

In addition to the value in the program as a stand-alone degree, it can also be a valuable credential for those looking to specialize in specific aspects of the industry, such as culinary arts, massage therapy and cosmetology, CCC&TI said. Plans are also in the works to include additional stackable credentials to the degree addressing essential aspects of the industry such as human resource management, meeting and event planning and sanitation.  

Greene said the new program has wide support from the community and local businesses, including Hotel Equities and the Courtyard Marriott in Boone.

"Many local employers, particularly in Watauga, have agreed to be work-based learning sponsors and to serve as program advisory committee members," Greene said.

Greene noted that while many corporate chains have their own management training tracks, they do expect prospective hires to have some management coursework. Internships through the program could also provide students with valuable experience in every aspect of hospitality businesses, which they will need if serving as a manager or supervisor of a facility.

CCC&TI is now accepting applications and enrolling students in the hospitality management program. Final registration is Aug. 14, and classes begin on Monday, Aug. 18. For more information on the program, call Greene at (828) 726-2337. For information on becoming a student at CCC&TI, call (828) 726-2200 or visit