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This pie chart illustrates the three priority area goals of ASU's Campaign for Appalachian.

Originally published: 2012-12-08 17:22:20
Last modified: 2012-12-09 09:25:21

ASU campaign surpasses $148M

by Anna Oakes

Appalachian State University announced Dec. 4 that it has raised more than $148 million toward its $200 million Campaign for Appalachian goal.

The largest capital campaign in ASU history went public in October 2011 following a four-year “quiet phase” in which $115 million was raised. On average, ASU has raised about $30 million per year since the campaign began in 2007.

The campaign is scheduled to conclude at the end of 2014.

“We’re still fully confident we’re going to reach our goal. There’s no question about that,” said Susan Pettyjohn, vice chancellor for university advancement.

Already, the campaign has surpassed one of its priority area goals, raising $13.7 million toward a $13.2 million goal for the arts at ASU. However, ASU noted in the Dec. 4 statement, more than half of the money raised for the arts is designated by donors Bonnie and Jamie Schaefer for the renovation of Farthing Auditorium, to be renamed The Schaefer Center for the Performing Arts.

“We are grateful for the Schaefers’ gift for much-needed improvements in Farthing Auditorium, yet we still have specific programming endowment goals in the arts that have not been met — $4.3 million for An Appalachian Summer Festival and $4.8 million for the Turchin Center for the Visual Arts,” said Johnny Burleson, associate vice chancellor for development, in the statement.

In other campaign priority areas, ASU has raised $101.2 million toward a $136.8 million goal for academics, and $33.2 million has been raised toward the $50 million athletics goal.

The majority of the $148 million given to the Campaign for Appalachian has been in the form of cash, at $84 million. Planned gifts account for $36.6 million, while $27.3 million has been pledged but not received, the university said.

“Overall, the momentum of the campaign is high,” said Burleson. “Our steering committee and development staff are energized by these achievements so far and what can yet be accomplished in the remaining two years of the Campaign for Appalachian.”

With the campaign still two years away from completion, Division of University Advancement officials have hinted at raising the fundraising goal, but leaders will defer that decision until the spring, Pettyjohn said.

Increasingly, ASU is seeing contributions flow in via the Internet, Pettyjohn said.

“There’s a lot more activity right now online,” she said.

Pettyjohn said advancement staff are planning additional efforts to reach people in and out of state, engage alumni and broaden ASU’s base of support.

“Those are the main things that we do,” she said. “We want to tell the stories about the wonderful things that our students and alumni are doing.”

For more information about the campaign, visit