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This pie chart illustrates the three priority area goals of ASU's Campaign for Appalachian. Image
courtesy ASU

Originally published: 2014-01-14 18:23:53
Last modified: 2014-01-14 18:24:38

ASU $30.3M away from campaign goal

by Anna Oakes

Appalachian State University hopes to bring in another $30.3 million in donations by June 30 to reach the $200 million goal in its multi-year capital campaign.

The university emailed a Campaign for Appalachian update to the campus community on Jan. 9, encouraging ASU supporters to honor outgoing Chancellor Ken Peacock's legacy with a contribution.

Thus far the campaign has garnered $114.7 million toward a $136.8 million goal for academics, $16.7 million toward the $13.2 million goal for the arts and $38.3 million toward a $50 million goal for athletics.

"We're still on target. We do have a lot of proposals out now," said Hank Foreman, senior associate vice chancellor for university advancement, on Tuesday.

The campaign -- the largest in ASU's history -- launched publicly in October 2011 following a four-year quiet phase that netted $115 million. The campaign was originally scheduled to end on Dec. 31 of this year, but campaign leaders moved the deadline to an earlier date this summer after Peacock announced that he would be stepping down.

Peacock said in August that exceeding the $200 million fundraising goal was among the achievements he hoped to accomplish before stepping down as chancellor.

In December 2012 ASU announced that it had raised $148 million in the campaign, meaning the university has raised approximately $20 million in the past year.

"It's flattened a little bit in recent months, (but the campaign is) on track with what consultants told us to expect," said Foreman.

Many of the donations have been cash gifts, allowing the university to apply the funds to various areas throughout the campaign, Foreman said. An ASU capital campaign "will inevitably happen again," he said, but plans for the next campaign would be based on the new chancellor's priorities.

Representatives from ASU's University Advancement office discussed the campaign at the ASU Board of Trustees University Advancement Committee meeting last month. Susan Pettyjohn, ASU vice chancellor for University Advancement, spoke about the ongoing challenge of raising unrestricted dollars at ASU.

The university has in recent years fallen short of its annual $1 million goal for The Appalachian Fund and The Parents Fund, which provide undesignated funds for use as needed anywhere on campus.

In 2012-13, ASU raised $775,400 from 6,700 donors toward the $1 million goal.

"It's just not been a culture in North Carolina. It's been a harder ship to turn than I'd thought it be," Pettyjohn said.

Kimberly Dull, associate executive director of alumni affairs and annual giving, said the funds need 1,000 new donors. Dull said a $100,000 fundraising goal had been set for a one-day drive planned May 1.

The committee also heard from staff about ways to increase fundraising for athletics at ASU.

Rick Beasley, senior associate athletics director for development, noted that the Yosef Club had topped $3 million in annual fundraising for the first time in 2012-13. The month following the March 2013 announcement that ASU would move up to the FBS level and join the Sun Belt Conference was the "biggest fundraising month in history," Beasley said.

"There's no one in the Sun Belt raising more money than we are right now," he said.

Beasley said the Yosef Club needs a combination of new members and increased giving by current members. He noted that 2.7 percent of ASU alumni contribute money to athletics.

The club's plans include increased incentives for Yosef Club members and increased participation from parents of students. Beasley also suggested the addition of a post-football game tailgating period to help ease post-game traffic and provide a more enjoyable game day experience.

For more information about the campaign, visit