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Originally published: 2014-04-14 14:42:46
Last modified: 2014-04-14 14:42:46

Our View: Customers make mark of success

Especially in today's economic climate, there is no guarantee that a new or established business will achieve success. Indeed, statistics tell us that, depending on the industry, the failure rate for  first-year enterprises can be as much as 58 percent.

Numbers such as those make the accomplishments of the Watauga County businesses heralded by the Watauga Democrat's Best of the Best 2014 all the more significant. This group of dozens of local businesses are those which are not only surviving, but thriving day to day.

There is no secret to which the leaders of these businesses are privy that less successful business owners are not. Instead, it is the knowledge that hard work and customer service are two of the main drivers that can position a business for success.

Both of these indicators were on display Thursday during an award event recognizing the efforts of many in our local business community. What made the evening all the more special was that those businesses represented were there as a direct action of their customers -- the Watauga Democrat's Best of the Best are decided solely by customer votes.

In today's newspaper, we include a special section highlighting the event and listing the winners and finalists. In it, you'll find many familiar faces -- faces of those with whom we do business daily. 

In that respect, we can consider the section a business family album: Snapshots of the community of which we are all a part.