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Originally published: 2014-01-10 11:32:20
Last modified: 2014-01-10 11:32:20

Schlenker named managing director of ASU entrepreneurship center

by ASU News Service

Erich Schlenker has been named managing director of the Transportation Insight Center for Entrepreneurship in the Walker College of Business at Appalachian State University.

Schlenker assumed this role Jan. 6, joining faculty director Ben Powell in leading the center and coaching students in forming and operating their own businesses.

Schlenker brings a range of experience to the position. Most recently, he assisted a start-up international mining company in addressing U.S. Securities and Exchange Commission and regulatory issues, implementing financial controls, overseeing operations and building relationships with business and government officials in Guyana in South America.

Prior to moving to the High Country in 2008, Schlenker founded and operated Synaptis, a Raleigh-based software training company supporting enterprise  financial and human resource planning applications.

Previously, he worked 11 years at Intel Corporation, where he managed a decentralized team to coordinate and synchronize marketing and branding strategies with top PC manufacturers worldwide. 

Most notably, he managed the market development team that launched and coordinated the Intel Inside brand campaign in the U.S., European and Asia-Pacific markets.  Schlenker received the Intel Achievement Award for his efforts, the highest honor an employee can achieve at Intel Corporation.

Schlenker holds a bachelor's degree in electrical and computer engineering from Clarkson University in New York.

He recently served as chairman of the board of directors for the Community Care Clinic and treasurer for the Watauga Education Foundation.

"I am very pleased that Erich has joined the staff as managing director of the Transportation Insight Center for Entrepreneurship," Walker College of Business Dean Randy Edwards said. "He brings corporate, small business, emerging markets and nonprofit experience to this position and will build on the center's success on campus."

Housed in the Walker College of Business, the center was created in 2006 and named for Hickory-based company Transportation Insight in 2011, when a 1,700-square-foot, contemporary space was opened in Raley Hall on campus. 

The center includes four offices, a student lounge, meeting area and incubator office space for student entrepreneurs.

In addition to offering support to students who are launching businesses, the Transportation Insight Center for Entrepreneurship's staff develops innovative programs, seminars and activities for Appalachian students of all majors, and builds bridges between the university and regional business and community leaders.